News

Doppelganger down under

Imperial's new logo bears a striking resemblance to that of an inner-city Melbourne bar.

Jamie John

20 May 2024 — 1 min read

Doppelganger down under — Imperial South Yarra, a bar in Melbourne, Australia, with a logo uncannily similar to the College’s

Imperial College London’s new logo bears a striking resemblance to that of an inner-city bar in Melbourne, Australia.

Imperial South Yarra describes itself as a ‘an energetic and vibrant bar’ located in ‘the heart of Chapel Street’s party precinct’.

Its logo features the same combination of block capital letters spelling ‘Imperial’, overlaid onto a blue background.

Joe Letts, an alumnus of the College and Felix Editor from 2013 to 2014, said he spotted the logo while on holiday in Australia. “I wonder what came first, the chicken or the egg?” he asked.

Imperial South Yarra’s emblem predates Imperial College London’s logo by at least four years.

Imperial College London and Imperial South Yarra did not respond to requests for comment.

Imperial South Yarra’s logo (top) and Imperial College London’s logo (bottom) / Photo: Imperial South Yarra, Imperial College London

From Issue 1848

20th May 2024

Discover stories from this section and more in the list of contents

Explore the edition

More from this section

University Challenge: Imperial demolishes Wadham College

Second round bout ended with Imperial scoring highest number of points so far this season.

Imperial up 22 places in People & Planet rankings

Imperial College has risen to 76th out of 151 higher education institutions in the 2024/25 People & Planet rankings. The College was awarded a score of 49.1%, up from 40.4% last year. The rise is attributed to an increase in its Carbon Management, Sustainability Staff, Workers’ Rights,

ICU President says proposed rent rises “strictly unacceptable.”

Union President Camille Boutrolle has appealed to students to “make some noise” and to lobby “personal tutors”, “halls wardens”, and “teachers” against proposed rent increases for student halls in a blog post on IC Union’s website. Both Boutrolle and Deputy President (Welfare) Nico Henry have been lobbying Imperial College

15.6 students fighting for each library seat

Analysis shared with Felix has revealed that Imperial College has a student per library seat ratio of 15.6, the second highest demand within the Russell Group. Imperial students are also more likely to visit the library to study compared to other Russell Group students. Universities of a similar calibre