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Doppelganger down under

Imperial's new logo bears a striking resemblance to that of an inner-city Melbourne bar.

Jamie John

20 May 2024 — 1 min read

Doppelganger down under — Imperial South Yarra, a bar in Melbourne, Australia, with a logo uncannily similar to the College’s

Imperial College London’s new logo bears a striking resemblance to that of an inner-city bar in Melbourne, Australia.

Imperial South Yarra describes itself as a ‘an energetic and vibrant bar’ located in ‘the heart of Chapel Street’s party precinct’.

Its logo features the same combination of block capital letters spelling ‘Imperial’, overlaid onto a blue background.

Joe Letts, an alumnus of the College and Felix Editor from 2013 to 2014, said he spotted the logo while on holiday in Australia. “I wonder what came first, the chicken or the egg?” he asked.

Imperial South Yarra’s emblem predates Imperial College London’s logo by at least four years.

Imperial College London and Imperial South Yarra did not respond to requests for comment.

Imperial South Yarra’s logo (top) and Imperial College London’s logo (bottom) / Photo: Imperial South Yarra, Imperial College London

From Issue 1848

20th May 2024

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