Business School rebrands, aligning "more closely with the wider university"
Imperial College Business School has updated its name and branding, aligning itself with the wider college branding in a bid to reflect the school's "commitment to bridging the gap between groundbreaking research and real-world impact". The faculty, now renamed to "Imperial Business School" introduced the changes from 30th April 2025.
As part of the rebrand the School's new strapline is "where science meets business." In an email to staff explaining the changes, Business School Dean Professor Peter Todd said the move "enhance[s]" the School's "ability to transform discovery science into solutions that create prosperity and improve lives".
As part of the redesign, Business School students were invited to shape the launch of the brand, as well as design the strapline.
The move follows Imperial's rebranding last year. The College paid £434,801.47 to redesign their "brand refresh" after 21 years. Design studio Pentagram worked on "brand strategy and creative elements", and the move was met with widespread criticism, particularly due to the removal of the "College London" segment of its name, leading to comparisons to colonialism, a lack of student consultation, and fears the brand would not be as recognisable. The controversy led to over 8,000 signatories from the staff, student, and alumni communities calling for the rebrand to be revoked.
This also marks the second time the Business School has been renamed: originally called the Tanaka Business School after Imperial alumnus Dr Gary Tanaka, the move to rename the faculty occured in 2008 following research undertaken by the College indicated that prospective students failed to recognise its relation to Imperial College.
