Everybody’s fourth favourite ingredient

Leading retail chain Sainsbury’s has been ranked fourth out of five in a survey of food quality in leading supermarket stores.

For Sainsbury’s, whose flagship Cromwell Road store is popular among Imperial College students, this is further blow follows the announcement that their profits would be Ł60 million lower than expected, causing their share price to fall by 13%. Sainsbury’s have seen their dominant market position overtaken by Tesco, and last year saw their profits fall for the first time.

The survey, conducted by the Epicurean World Master Chefs’ Society, placed Sainsburys beneath Waitrose, Tesco, and Safeways, but above Asda.